What phone do you drive?

My wife asked me a question last night- for a change it wasn’t “Have you locked the front door?” but she was puzzling why anyone would buy an iPhone. Functionally you can get a phone that does almost everything that an iPhone does, but for considerably less.

I was stumped until I posed her a question: “Why would anyone buy a Mercedes?”. And so I sat back rather pleased with myself at coming up with a simple to understand analogy to the iPhone question. I thought about this a little more and realised that I had actually hit upon something- an iPhone really is quite like a Mercedes- it does exactly the same job as a Ford or a Toyota, but it just does it with a little more style, a little more comfort and just the merest hint of a statement.

Which then got me to thinking, if an iPhone is a Mercedes what about the other major players in the phone market? Let’s stick to the ecosystems for now, which limits us to Blackberry, Windows Phone, Android and Apple’s iOS. So if an iPhone is a Mercedes, what does that make an Android phone? I think it’s a GM because the underlying brand is diluted by all the different flavours of the phone makers; just as an Opel is subtly different from a Vauxhall which is different again from a Chevrolet and so on, so is Android just a little bit different if you buy a Samsung, an HTC or whatever else.

So how about Blackberry? All about the business, driven slightly differently? It’s got to be BMW. Business focus? Check. Driven differently (rear wheel drive as opposed to physical keyboard)? Check. We are making progress.

Which brings me to my current phone OS of choice; Windows Phone. What car maker is a Windows Phone? I think it’s probably an Alfa Romeo. No, stick with me on this, think about it: An Alfa looks gorgeous, so does Windows Phone. There aren’t as many dealers and spares are a bit harder to come by, which is pretty much what it’s like getting apps for a Windows Phone. It’s also a bit quirky and you stand out from the crowd (whether you want to or not). Which is just the way with a Windows Phone.

So there it is, a short, sweet analysis of what phone you drive. Here’s to the ones who think differently. And here’s to those of us who have a Windows Phone and BMW 3 series- just how confused are we!

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