My last post was written on a Windows Phone and I was wondering what it was going to be like to use and whether or not I’d be able to blog more frequently. Well, I’m still not blessed with vast amounts of free time, but I’ve got time for this one.
Well, to me at least, that last point is the critical aspect. How much information do we want other people to know about us? And how much do we want to be involved with the decision? There are good arguments for an organisation that wants to sell advertising space to know a bit about me- after all I am a forty something year old male, so advertisements for female hygiene products are going to be a waste of time, space and bandwidth for all concerned. So it can easily be acknowledged that a little targeting is a good thing. But where should it stop?
Google used to provide a page where you could see what it knew about you- for example it had worked out that I am male, aged between 35 and 45 and interested in technology, mobile phones and a few other things. Google knew that my wife is female, about the same age as me and interested in celebrity gossip. This had all been worked out from our web history. I found this interesting and told a few people about it- not surprisingly it was pretty much spot on for everyone. And although this information had been collected without my explicit knowledge, I could at least see what Google had worked out about me.
- You can explicitly state what interests you have
- You can control who you do not wish to see advertising to you (up to a limit of 500 advertisers at least).
However, what one hand gives, the other takes away: it does not appear possible any more to see what Google knows about you. So have they deleted the existing profile? I think not. My best guess is that the old inferred profile will be combined with the new explicit interests and you will hopefully finish up with even more accurately targeted adverts. The question is, do you want this?
The start of this post stated that I had been using a Windows Phone, with an operating system written by Microsoft. Now Microsoft have a huge number of detractors, but as far as I know, they don’t particularly care who I am. They care whether my copy of Windows is Genuine and whether I am using the latest version of Office. But they don’t care about me. Unlike Google. My test of the Windows Phone concluded with the decision that the OS is really nice, the app support is significantly weaker than either iOS (from Apple) or Android (from Google) and the overall price probably somewhere between the two. So you are faced with an interesting choice: it can be argued that Android is the ‘best’ mobile phone subsystem at the moment, but you have to give away your privacy. With a Windows Phone you pay more, get less functionality but keep yourself to yourself. And with Apple you pay even more, you may or may not keep your information private and join the mass of fan-boys.
So what to do? How much more am I willing to pay to keep my information private? And how much functionality am I prepared to forgo for the same aim? And what about you?