In the scale of navel gazing this has got to be right up there, but over the past few days I have been thinking about this blog and what I have found out over the past 15 months. So I am now going to create a blog post all about creating blog posts.
When I started to write this blog I had no clear idea what I wanted to make it into. I saw it as a forum for mainly technical items that would be a work in progress before uploading to a permanent location on another site. I also realised that there is an example of the type of entry I wished to create: It shouldn’t be a random comment on something I have seen or read, but rather should contain some original thought and try to reach a logical and sensible conclusion. As I thought about more and more I realised that I was, in a very small way, creating my version of Alistair Cooke’s venerable and much missed ‘Letter from America’
Of course the original intention of a technical forum was now pushed to the back and I posted on the vagiaries of the world. And as I posted I monitored the hits and watched what people were reading. Here is what I have learnt:
- Most recommendations say that you need to create decent sized postings to keep people coming back. This appears to be true
- You will create many, many postings but most visitors will only read 1 or 2 really popular posts. And you probably won’t know which post that will be until after the stats come in
- Almost no-one clicks on the hyperlinks in a post (even when you completely expose the URL)
- If you really want to increase your traffic then create a post with certain key words in it
This last point requires some explanation. In April 2008 I created a post that attempted to discuss the nature of art, photography and whether a photograph on a magazine cover should be an accurate representation of the image recorded by the camera. All heady stuff, except it was inspired by a TV show called ‘Dawn Gets Naked’ and considered the examples of photo manipulation performed on Faith Hill and Kate Winslet on the cover of Redbook and GQ.
So, at various points in the post there are the words “naked”, “Kate Winslet” and “Faith Hill”. Oh boy, do I get a lot of hits on that post. And I am guessing, but it is only a guess, that most people who have typed ‘faith hill naked’ into Google were not expecting to read a blog posting that discusses the evolution of painting techniques and creating accurate oil colours to depict an english monarch from 900 years ago.
My only hope is that a small number of people who arrive at the site looking for Kate or Faith read the article and stay for the thought and comment. Although, saying that, do I really want someone interested in naked pictures of Kate reading this? Well that is the beauty and terror of a blog- you have no idea who the vast majority of readers are. So welcome, one and all: Batblog is still here and still growing. I’ll keep posting, I hope you keep reading